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Using Email Newsletters to Your Advantage, Part Five: Tips and Tricks

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Once a site visitor has signed up for your email newsletter, he has shown a certain level of trust in your business. After all, he gave you his personal email! Do not make him regret that decision [...]

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Using Email Newsletters to Your Advantage, Part Four: Choose Your Email Newsletter Content

We have talked about developing a business email list for your newsletter, developing goals for your email newsletter and how to choose an email management program. But there is definitely one big thing missing…what should you write about in your email newsletter?
Newsletter Content
Your newsletter content will be partially decided by the goals of your email [...]

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Using Email Newsletters to Your Advantage, Part Three: Choose an Email Newsletter Program

There are multiple commercial email programs that can be used to communicate with customers and clients. What absolutely should not be done is simply trying to manage the list on your own and send out regular emails to your clients. A professional service has multiple advantages.
Advantages
1. List Management With an email program, it will [...]

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Using Email Newsletters to Your Advantage, Part Two: Determine Your Goals

Let me say right off the bat that a newsletter is not needed for every type of business. Some simply won’t have enough or the right kind of news to share with their customers. However, those businesses are few and far between. Let’s look at some common goals for developing a newsletter.
1. Increase Your [...]

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Using Email Newsletters to Your Advantage, Part One: Develop a Business Email List

An email newsletter can be an excellent way to stay in touch with your customers and potential customers who have shown an interest in your business. Developing an email newsletter is much less expensive than a print option and if using a newsletter software program, it enables you to track effectiveness of different tactics throughout [...]

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